DLD Video

Speaking at the DLD Munich Conference 2025, Alexander Gerfer demonstrates Würth Elektronik’s LED “breeding station”, a high-tech mini greenhouse, with Franziska Reich (FOCUS) and Ryan Archer (Horizon Growers) visible in the background.

Speakers

Ryan Archer

Horizon Growers
Outdoor portrait of Ryan Archer, co-founder of indoor-farming company Horizon Growers, seen in front of a plant with green leaves, smiling at the camera.

Ryan Archer, formerly Head of Operations for BayWa, is the Co-Founder and COO of Horizon Growers. With a mission to develop decarbonizing, high-tech indoor farms, Horizon Growers aims to create high-tech farms with low production costs and high sustainability impact. Previously, Archer oversaw the construction and operation of the UAE’s largest high-tech greenhouse facility in the Abu Dhabi desert.

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Alexander Gerfer

Würth Elektronik
Close-up headshot portrait of Alexander Gerfer, Würth Group

Alexander Gerfer is Managing Director and Chief Technology Officer of Würth Elektronik eiSos group, one of Europe’s largest manufacturers of electronic and electromechanical components. He graduated from the engineering school of communications engineering at the Rheinische Akademie Köln and studied electrical engineer (FH) at the Rheinische Fachhochschule.

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Franziska Reich

FOCUS magazine
Portrait image of Franziska Reich, editor-in-chief of Focus magazine

Franziska Reich is the editor-in-chief of the German news magazine FOCUS, along with her colleague Georg Meck. Previously, she held various positions as a reporter, author and editor at different media outlets.

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