In a world flooded with AI-generated content, the real challenge for creators isn’t production but discovery. That’s the core message from Artavazd Yeritsyan, co-founder and CEO of Async (formerly Podcastle), in conversation with investor and ecosystem builder Yervand Sarkisyan at DLD26.
Authentic creators struggle more than ever to stand out because AI lowers the quality bar for content creation, Yeritsyan explains. His company helps podcasters, educators and storytellers automate their workflow from raw recording to finished production. Then it uses AI to extract short-form clips with viral potential to drive audiences back to the deeper content.
“It’s better to have 100 super engaged followers on your podcast rather than having a million views on your shorts”, Yeritsyan argues, “because that’s where you can sell. You can really build a connection.”
Watch the video to explore this session in detail.
