When plastic became popular in the 1950s and 60s it seemed like a revolutionary material. Cheap, lightweight, flexible – and extremely durable.
Today, plastic pollution is an ever-growing problem that needs every smart solution we can think of. Meet Joel Tasche, Founder and CEO of CleanHub, a startup from Berlin that is on a mission to keep plastic out of the oceans.
“The question is why is waste valuable or invaluable?”, Tasche asks. For plastics, the answer is clear, as he explains: More than 90% of plastic waste is currently not recycled – partly for technical reasons but also because “virgin material, the original material, is cheaper than materials made from waste.”
Tasche goes on to present a number of different solutions, such as designing products for a circular economy, scaling the process of recycling and the need for innovation.
Watch the video to find out what you can do to contribute and help solve the environmental challenge of plastic waste.
