Business With a Conscience
In his impassioned DLD20 talk, Nobel Peace Prize laureate Muhammad Yunus warned the audience that the time humanity has left on Earth could be counted in mere decades, not centuries. He expressed his frustration by a ‘business as usual’ mindset despite the planet’s state of emergency.
Yunus highlighted extreme wealth inequalities as a major problem plaguing contemporary society. “We’ve created a system that sucks all the wealth and brings it to the door of some selected people. Those who control 99% of the world control the whole world”, he said. “It’s a ticking time bomb – socially, politically and economically. It’s totally unsustainable.”
Entrepreneurs, he suggested, should look beyond merely wanting to make money. “You’re in a business to solve a problem in a sustainable a way.”
Born in Bangladesh as one 14 children, Prof. Yunus went on to become a noted economist who pioneered the concept of microcredits. In 2006, he received a Nobel Peace Prize for his achievements as “Banker to the Poorest of the Poor”. He has since focused on spreading and implementing the concept of Social Business.