Music is as old as humanity itself but has only become an industry over the past 100 years. In this short time, recorded music has gone from records to tapes and CDs to, most recently, music streaming and social media platforms like Spotify, TikTok and YouTube.
What do these recent developments mean for artists and songwriters? How can they claim ownership and get paid their fair share for their work?
In this DLD Munich talk, Björn Ulvaeus – legendary songwriter, producer and member of ABBA – analyzes what’s wrong with the state of the music industy today. And he explains the benefits of Session, a new tool for songwriters and the first independent global hub for music metadata sourced from creators. Joining him is Niclas Molinder, CEO of Session.
