Generative AI has seen a huge surge in interest as the technology has advanced significantly. This DLD24 conversation with Ewa Duerr (Google) and Thomas Saueressig (SAP), moderated by John Thornhill (Financial Times), highlights how generative AI can enable innovation in companies and the economy overall.
Both panelists emphasize the importance of using AI responsibly. This includes addressing challenges such as non-factual answers (also known as “hallucinations”), transparency, the protection of intellectual property and preventing the generation of harmful content.
“Our 400,000 customers trust us with their most business critical data”, Thomas Saueressig says. “If you take a business-critical decision you want risk transparency and explainability.”
There’s no doubt, though, that AI is shaping up to be a popular tool. Inside SAP, the use of generative AI is “going through the roof”, Saueressig notes, and he sees a lot of customer demand as well.
To fully harness the potential of AI and mitigate its downsides, a cultural shift within organizations is necessary. This involves focusing on the purpose and the problem that needs to be solved, rather than the technology itself.
Companies should ask, “How do you want to use it?”, Ewa Duerr says. “What is the value that you want to create for your users and for your clients? And how do you measure it?”
Watch the video to find our more about the opportunities of generative AI in business and the future of this groundbreaking technology.
