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Personal Genomics: What’s Next?

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Precision medicine and personal health require deep knowledge about the body – and each person’s biological characteristics. With her company 23andMe, Anne Wojcicki has pioneered the field of personal genomics, offering consumers an affordable way to have their DNA analyzed.

Over 80 percent of 23andMe’s ten million customers opt in to making their personal information available to research, Wojcicki told interviewer Kara Swisher, enabling the company “to crowdsource this incredible community of genetic information, and we use that to make discoveries”. Ultimately, she explained, her hope was to use these insights “to usher in true personal healthcare”.

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