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DLD Video
Leading Change in a Digital Society
In an era of digital transformation, how can leaders manage a team, or an organization, successfully? In this DLD20 discussion moderated by WIRED UK editor Greg Williams, Deutsche Telekom board member Claudia Nemat, Michael Diederich (HypoVereinsbank/UniCredit) and Tarek Müller (About You) delve into what it takes to lead an ever-evolving workforce.
One takeaway: Flexibility and adaptability in an organizational structure have become much more important, due to the digital transformation of the economy.
Müller said that he had to change his leadership style to accommodate the growth when his bootstrapped fashion e-commerce startup About You went from a 30 person-team to more than 700 employees. “We tried to solve this by coming up with our own organizational model that we call ‘Model Move’”, he explained. This model saw the company splitting up into “circles consisting of 5-10 people where each circle has two leadership roles” and each circle would be guided by managing directors.
The panellists also discuss how to provide incentives that go beyond money, why it’s important to approach workers as individuals and how they envision a successful organisation ten years from now.
Tarek Müller
About You
Tarek Müller is one of the founders of About You, one of the fastest expanding e-commerce startups in Europe. The serial entrepreneur founded his first online company at the age of 13. Ever since, he has been developing digital business models for online retail. At About You he is responsible for marketing and brands.
Greg Williams
WIRED UK
Greg Williams is a leading authority on technology trends and how those impact business and society. As Editor-in-Chief of WIRED UK, Greg meets the innovators, thinkers, scientists, entrepreneurs and creatives who are changing the world, writes and speaks on a variety of subjects and curates the WIRED Money and WIRED Security conferences.
Claudia Nemat
Deutsche Telekom AG
Claudia Nemat has been a member of Deutsche Telekom’s Board of Management since 2011. Before joining Deutsche Telekom AG, Claudia Nemat spent 17 years working for McKinsey&Company where she was elected Partner in 2000, and Senior Partner in 2006. Claudia Nemat studied physics at the University of Cologne and taught at the Institute of Mathematics and Theoretical Physics.
Michael Diederich
HypoVereinsbank
Michael Diederich is Spokesman of the Management Board of HypoVereinsbank – UniCredit Bank AG as well as CEO Germany and member of the Executive Management Committee of UniCredit since January 2018. Diederich holds a doctorate in business administration and an auditor’s degree. He can look back on many years of experience in various management positions in the financial sector.
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