Tarek Müller

Tarek Müller, founder, AboutYou, fashion retailer, DLD20

About You

Tarek Müller is one of the founders of About You, one of the fastest expanding e-commerce startups in Europe. The serial entrepreneur founded his first online company at the age of 13. Ever since, he has been developing digital business models for online retail. At About You he is responsible for marketing and brands.

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digital society, panel discussion, Claudia Nemat, Michael Diederich, Tarek Müller, DLD conference

Leading Change in a Digital Society

In an era of digital transformation, how can leaders manage a team, or an organization, successfully? In this DLD20 discussion moderated by WIRED UK editor Greg Williams, Deutsche Telekom board member Claudia Nemat, Michael Diederich (HypoVereinsbank/UniCredit) and Tarek Müller (About You) delve into what it takes to lead an ever-evolving workforce. One takeaway: Flexibility and…
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Tarek Müller, Co-Founder, CEO, AboutYou, e-commerce, fashion, retail, DLD20

Fashion Star About You: Making Online Shopping “Fun and Inspirational”

Combining social media and e-commerce has made Germany’s fashion retailer AboutYou one of the fastest-growing startups in Europe. Co-Founder Tarek Müller explains the secret of his company’s success.
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