How does sports innovation move from pilots to products? At DLD Sports in Valencia, Iris Córdoba Mondéjar of the Global Sports Innovation Center powered by Microsoft (GSIC) and Juan Fuentes Fernández of GSIC Testing Lab Valencia present a city-scale model for testing, validating, and scaling sports tech through federations, athletes, startups, and global partners such as Microsoft.
The session brings that model to life through three companies already pushing innovative projects beyond the lab.
Valeria Gómez Giraldo of YB Group shows how immersive streaming helps Manchester City brings fans closer to players and training moments without getting trapped in live media-rights complexity.
Vladimir Liulka of Blocksport argues that AI ins sports is “becoming core infrastructure for many, many tier one and also tier two sports organizations”, as clubs use unified fan data, automation, and white-label platforms to turn engagement into measurable revenue.
Lourdes Martínez-Garrido of PhysioMRI Tech/Full Body Insight presents a portable, affordable MRI designed for sports medicine, rapid diagnosis, and continuous athlete monitoring, with real-world testing in MotoGP and deployments from Valencia to Seattle and Cambridge.
