Investors need to consider nature as an equal stakeholder, not just a resource to be exploited, Alexa Firmenich, founder of Naia Trust, argues in her thoughtful and captivating DLD Nature talk.
Born into a Swiss family that has been making fragrances since 1895, Firmenich has always felt close to nature, she explains.
“From a young age, I was aware of this emotional, intuitive sensory connection that we have with nature and the living world, and it very much guided my professional and academic career.”
Firmenich emphasizes the significance of balancing the analytical and intuitive aspects of the human mind, and she stresses the importance of recognizing the interconnectedness of Earth’s systems.
Watch the video to learn more about the value of nature’s captial, successful investing in nature and how Firmenich’s own firm, Naia Trust, aims to incorporate an integrated perspective into its investment decisions and community engagement.
