Margot Edelman, Richard Edelman

Trust, Tech & Covid-19​

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The coronavirus pandemic has had a significant impact on public opinion. Based on the most recent insights from their company’s Trust Barometer, a staple of market and brand research, Margot and Richard Edelman took an in-depth look at how Covid-19 has been changing people’s perspectives on business and politics. Why are governments now global leaders when it comes to trust? What has turned the pandemic into a moment of reckoning for business leaders? How successful have technology companies been in mastering the crisis?

Speakers

Margot Edelman, Edelman, market research
Richard Edelman
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Margot Edelman

Richard Edelman

Margot Edelman leads the Technology Team for Edelman, based in San Francisco; passionate about all things tech, she advises executives and business leaders on communications and her clients range from tech companies to venture capital firms to well-known individuals. Margot also leads a monthly “get to know the media” speaker series, with top reporters from The FT, The New York Times, Forbes and other top publications.

Richard Edelman is the president and CEO of Edelman, the leading communications marketing firm, with 65 offices and 5,500 employees worldwide. As the creator of the annual Edelman Trust Barometer, Richard has become one of the foremost authorities on trust in business, government, media and NGOs. Under Richard’s leadership, the agency has garnered many of the industry’s top accolades. Richard serves on the Board of Directors of the Ad Council, the Atlantic Council, the Children’s Aid Society, and the 9/11 Museum. He is a member of the World Economic Forum and PR Seminar.

  • Margot Edelman
  • Richard Edelman

Speakers

  • Margot Edelman
  • Richard Edelman

Margot Edelman leads the Technology Team for Edelman, based in San Francisco; passionate about all things tech, she advises executives and business leaders on communications and her clients range from tech companies to venture capital firms to well-known individuals. Margot also leads a monthly “get to know the media” speaker series, with top reporters from The FT, The New York Times, Forbes and other top publications.

Richard Edelman is the president and CEO of Edelman, the leading communications marketing firm, with 65 offices and 5,500 employees worldwide. As the creator of the annual Edelman Trust Barometer, Richard has become one of the foremost authorities on trust in business, government, media and NGOs. Under Richard’s leadership, the agency has garnered many of the industry’s top accolades. Richard serves on the Board of Directors of the Ad Council, the Atlantic Council, the Children’s Aid Society, and the 9/11 Museum. He is a member of the World Economic Forum and PR Seminar.

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Time Topic
0:00 Intro by Steffi Czerny
3:45 Results from the Edelman Trust Barometer Spring Update 2020.
6:30 Survey results show “a shocking revival for government”.
8:10 How long will the trend last?
9:00 Widespread fear, magnified by “the epidemic of fake news”.
10:30 Social unrest in the U.S. over the death of George Floyd.
11:15 “The key point about Covid is: It has spotlighted societal inequity.”
12:35 The perceived failure of business leaders: “We can really see that this is a wakeup call for CEOs…”
14:55 Winners and losers: Food and health care gain trust, tech in decline.
17:25 What do businesses need to do to (re)build their reputation…?
18:40 When to lift the lockdown? “People want governments to prioritize health and safety…”
19:45 Action points for business leaders.
20:50 Brands and systemic racism.
22:10 “This is more than a moment in time. This is a turning point.”
25:00 Why brands must take a stand.
26:30 Advice from Richard Edelman: “Make sure your own house is in order… Educate, advocate and inspire… Get involved in the hard work of fixing things.”
31:20 Stakeholder capitalism as a force for good.
34:50 Why CEOs have “a big new job: truth teller, fact finder.”
36:30 Which brands are setting a positive example?
40:00 A return to the office – how and when?
42:15 Contact tracing, privacy and how technology can help fight the pandemic.
45:30 Diversity and technology companies.

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