DLD Sync
Trust, Tech & Covid-19
The coronavirus pandemic has had a significant impact on public opinion. Based on the most recent insights from their company’s Trust Barometer, a staple of market and brand research, Margot and Richard Edelman took an in-depth look at how Covid-19 has been changing people’s perspectives on business and politics. Why are governments now global leaders when it comes to trust? What has turned the pandemic into a moment of reckoning for business leaders? How successful have technology companies been in mastering the crisis?
Margot Edelman
Edelman
Margot Edelman is the Deputy General Manager of Edelman‘s New York Office, the largest in the media agency’s global network. Passionate about all things tech, she brings a wealth of experience in brand building, corporate reputation and executive visibility to her clients, which include technology companies and venture capital funds
Richard Edelman
Edelman
Richard Edelman is the president and CEO of Edelman, a global communications firm with 66 offices and more than 6,000 employees worldwide. As the creator of the annual Edelman Trust Barometer, Richard Edelman has become one of the foremost authorities on trust in business, government, media and NGOs.
Video
Sync Scroll
| Time | Topic |
| 0:00 | Intro by Steffi Czerny |
| 3:45 | Results from the Edelman Trust Barometer Spring Update 2020. |
| 6:30 | Survey results show “a shocking revival for government”. |
| 8:10 | How long will the trend last? |
| 9:00 | Widespread fear, magnified by “the epidemic of fake news”. |
| 10:30 | Social unrest in the U.S. over the death of George Floyd. |
| 11:15 | “The key point about Covid is: It has spotlighted societal inequity.” |
| 12:35 | The perceived failure of business leaders: “We can really see that this is a wakeup call for CEOs…” |
| 14:55 | Winners and losers: Food and health care gain trust, tech in decline. |
| 17:25 | What do businesses need to do to (re)build their reputation…? |
| 18:40 | When to lift the lockdown? “People want governments to prioritize health and safety…” |
| 19:45 | Action points for business leaders. |
| 20:50 | Brands and systemic racism. |
| 22:10 | “This is more than a moment in time. This is a turning point.” |
| 25:00 | Why brands must take a stand. |
| 26:30 | Advice from Richard Edelman: “Make sure your own house is in order… Educate, advocate and inspire… Get involved in the hard work of fixing things.” |
| 31:20 | Stakeholder capitalism as a force for good. |
| 34:50 | Why CEOs have “a big new job: truth teller, fact finder.” |
| 36:30 | Which brands are setting a positive example? |
| 40:00 | A return to the office – how and when? |
| 42:15 | Contact tracing, privacy and how technology can help fight the pandemic. |
| 45:30 | Diversity and technology companies. |
More DLD Sync
Prediction Addiction
