Mumi Haiati

Artistic headshot portrait of Reference Studios founder Mumi Haiati with a duotone look in front of a neutral studio background.

Reference Studios

As the founder Reference Studios, Mumi Haiati has helped solidify Berlin’s place in the global fashion system. Haiati’s counter-cultural communications agency takes on a range of assignments, from public relations to special projects, with artists and brands, including 032c and Gentle Monster, as well as Supreme, Universal Music Group, Rimowa, Gucci and Nike. (Image: Jordan Hemingway)

Videos

Grammy-winning musician FKA twigs on stage with Mumi Haiati (Reference Studios) at the DLD Munich Conference 2026. Photo: Enno Kapitza for DLD / Hubert Burda Media

Simulating Authenticity in Times of AI

What does authenticity mean when AI can replicate anything perfectly? In their equally entertaining and inspiring DLD26 conversation, Grammy winner FKA twigs and Mumi Haiati, founder of Reference Studios, explore how real human…
Video details

Events

Colorful illustration by Annette Jung representing the DLD Munich 2026 conference design

DLD Munich 2026

From January 15-17, 2026, DLD Munich will bring together more than 250 speakers across different disciplines. Find out how to attend the premier gathering of the year…
Event details
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