Gudrun Messias

Profile image of Gudrun Messias, Director Sustainability Direction at sportswear brand adidas


As Director Sustainability Direction at sportswear maker adidas, Gudrun Messias is responsible for creating the company’s long- term sustainability strategy and for guiding key topics like climate change, biodiversity and circularity throughout the organization.


Fashion industry experts discuss how to make garment production more sustainable. The panelists include Patrik Lundström, (Renewcell), Katrin Ley (Fashion for Good), Gudrun Messias (adidas) and David Puyuelo (Coleo)

Changing the Fashion Industry

High carbon emissions, water pollution and low recycling rates make fashion, in its current form, a dirty business. Thankfully there are many innovative solutions coming out of startups and organizations dedicated to making beautiful clothes in a more sustainable fashion. In this DLD Circular panel discussion you’ll hear from Katrin Ley, Managing Director of Fashion…
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DLD Circular 2023 logo

DLD Circular 2023

This event explored the vision of a circular economy and how technological advances can foster innovative business concepts and societal transformation – shaping a sustainable world.
Event details
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