Gudrun Messias
adidas
As Director Sustainability Direction at adidas, Gudrun Messias is responsible for creating the company’s global sustainability strategy on nature and circularity. Previously, she held roles in adidas’ Brand Strategy team, where she led the development of sustainable porduct concepts, as well as in the adidas market organization in Latin America.
Videos
Changing the Fashion Industry
High carbon emissions, water pollution and low recycling rates make fashion, in its current form, a dirty business. Thankfully there are many innovative solutions coming out of startups and organizations dedicated to making…
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DLD Future Hub: Impact of AI
AI and the circular economy take center stage at the DLD Future Hub from September 9-11, 2025, in Munich. The three-day event brings together experts across various disciplines…
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DLD Circular 2023
This event explored the vision of a circular economy and how technological advances can foster innovative business concepts and societal transformation – shaping a sustainable world.
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