Consumers want personalized and customizable ads as well as privacy. This puts pressure on companies to produce more content for more channels and formats.
Dan Oros (Creatopy) and Stefan Atanassov (Hubert Burda Media) explore how generative AI helps companies scale their creative work to meet the growing demands of consumers in today’s multi-channel, multi-format world.
They also discuss how AI simplifies the customer journey by automating and personalizing the experience, and how it provides cost savings by reducing the resources needed to produce content at scale and new monetization opportunities through innovative ad experiences.
