Will Page

Grainy headshot portrait of author and music industry expert Will Page, wearing a suit, standing in front of a door.

Author & Economist

Will Page is the author of the critically acclaimed book Tarzan Economics and co-host of the Bubble Trouble podcast. As the former Chief Economist of Spotify and PRS for Music, he pioneered Rockonomics and shined a spotlight on Glocalisation, showing why local artists singing in their mother tongues are topping the charts on global streaming platforms. (Photo: Anjelica Bette)

Videos

Will Page (Economist & Author) and Sophie Louise Scott (Sophie & the Giants) discuss the “glocalisation” trend in the music industry at the DLD Munich Conference 2025.

Glocalization – Who’s Listening?

This entertaining DLD25 conversation between economist Will Page and singer Sophie Louise Scott, known as Sophie & the Giants, highlights the importance of the fascinating concept of “glocalization” in the music industry. “Globalization…
Video details

Events

DLD25 graphic design

DLD Munich 2025

Europe’s leading innovation conference celebrates its 20th anniversary from January 16-18, 2025, in Munich. Find out about speakers, location details and how to attend…
Event details
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