Tobias Seemann

Portrait of adidas CDO Tobias Seemann in front of a grey studio background.

Adidas

Tobias Seemann is Chief Digital Officer at adidas, where he leads the digital transformation across channels and platforms to connect and personalize consumer experience at scale into one connected ecosystem.

Videos

Left to right: Franziska Gregor (Serviceplan), Alexander Turtschan (Mediaplus Group), Kendrick Wong (Kasagi Labo) and Tobias Seemann (adidas) at the DLD Munich Conference. Credit: Karl-Josef Hildenbrand / picture alliance for DLD / Hubert Burda Media

Amplifying Belonging: How to Create Global Fandom

With so much content out there, how can brands cut through the noise and get their messages across? In this DLD26 session, Franziska Gregor (Serviceplan Culture), Tobias Seemann (Adidas), Alex Turtschan (Serviceplan Group),…
Video details

Events

Colorful illustration by Annette Jung representing the DLD Munich 2026 conference design

DLD Munich 2026

From January 15-17, 2026, DLD Munich will bring together more than 250 speakers across different disciplines. Find out how to attend the premier gathering of the year…
Event details
magnifiercrosschevron-downmenu-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram