Dr. Jens Thiemer is Senior Vice President for Customer and Brand BMW. He studied business administration at the University of Trier and received his doctorate in "Innovative Brand Management in the Automotive Industry" from the University of Kassel. Before joining BMW in 2019, Dr. Thiemer held the position of Vice President Marketing Mercedes Benz.
The Circular Mindset
What business strategies does a circular economy require? How does “sustainability first” differ from the current way of doing business? Where’s the urgency in making this shift – and what opportunities does it offer? In this DLD Circular session, Jens Thiemer (BMW Group) and Chris Grantham, Circular Economy Executive Director at IDEO, discuss how corporations…More
Creating Relevance: How Brands Add Value
All companies have a brand whether they want one or not. So how can brands remain relevant in times of volatility and uncertainty? In this discussion, Margit Wennmachers (Andreessen Horowitz) and Jens Thiemer (BMW Group) talk about brands and branding with moderator Britta Weddeling (Bits & Pretzels). When asked about when founders should start thinking…More