Franziska Gregor
Serviceplan Group
Franziska Gregor is the Managing Director and co-founder of Serviceplan Culture, Germany’s leading Culture Marketing Agency, operating internationally with a focus on the DACH region, the UK, France and North America. Her expertise spans decoding cultural strategy, community building, sponsorships, brand experiences, and trend prediction.
Videos
Amplifying Belonging: How to Create Global Fandom
With so much content out there, how can brands cut through the noise and get their messages across? In this DLD26 session, Franziska Gregor (Serviceplan Culture), Tobias Seemann (Adidas), Alex Turtschan (Serviceplan Group),…
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DLD Munich 2026
From January 15-17, 2026, DLD Munich will bring together more than 250 speakers across different disciplines. Find out how to attend the premier gathering of the year…
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