Ana Paula Assis

Profile image of Ana Paula Assis, General Manager of IBM in Europe, Middle East and Africa

IBM

Ana Paula Assis is the General Manager for IBM Europe, Middle East and Africa (EMEA). An executive with more than 25 years of international experience in the Information Technology market, she is an eminent leader in strategic business development, transformation and change management in multicultural environments.

Videos

Ana Paula Assis, General Manager IBM Europe, standing in front of a colorful video screen as she’s giving a talk about AI in business at the DLD Munich 2024 conference.

Creating Trusted AI for Business

If 2023 was the year of experimentation with AI, 2024 will be all about scaling AI and managing risks and trust, as you’ll hear in this DLD24 session with Ana Paula Assis (IBM) and Marc Al-Hames (Hubert Burda Media). In her opening presentation, Ana Paula Assis identifies “three use cases where there is demonstrated value…
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From left to right: Helmut Schönenberger (UnternehmerTUM), Ana Paula Assis (IBM Europe) and Thomas Saueressig (SAP) on stage at the DLD AI Summit 2023 in Munich in front of an attentive audience.

How AI Is Changing the Way We Work and Learn

The rapid development and adoption of AI globally has dramatic implications for business, the future of work and education, as Ana Paula Assis (IBM) and Thomas Saueressig (SAP) make clear in their conversation with Helmut Schönenberger (UnternehmerTUM). SAP already has more than 24,000 customers using different AI applications, Thomas Saueressig says. “For all of us,…
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Articles

Cover image collage of the DLD magazine The Promptah, second issue, showing a colorful drawing of Immanuel Kant and photos of Sarah Spiekermann, Tunde Onakoya, Gary Marcus and Holly Herndon.

The Promptah No. 2: “Dare to Know!”

The second issue of DLD’s people magazine for curious minds celebrates Immanuel Kant’s 300th birthday and explores the dawn of a new age of enlightenment.
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Studio portrait of IBM manager Ana Paula Assis in front of a neutral grey background.

AI in Business: “Building the Right Competencies Is Key”

How to get the most out of generative AI? Put an emphasis on upskilling, governance and building trust in the technology, IBM top manager Ana Paula Assis says.
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AI-generated image showing a road leading into the mountains, illustrating the unknown future of artificial intelligence.

AI Trends to Watch in 2024

From wearable intelligence to business applications, open source, transparency and regulation – find out what’s next for this game-changing technology.
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Events

Amazon CTO Werner Vogels speaks to a packed audience at the DLD Munich conference 2024

DLD Munich 2024

DLD Munich is Europe’s leading innovation conference. DLD24 brought together experts from business, science and culture. Revisit this exciting event here with talks, videos, images…
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DLD AI Summit 2023 graphic

DLD AI Summit 2023

This event explored how AI is reshaping every industry: from mobility to health, from agriculture to media, education, science, and politics.
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