The digital age has deeply disrupted publishing and journalism. In this DLD session, Solveigh Hieronimus (McKinsey) and Martin Weiss, CEO of Hubert Burda Media, discuss the potential impact of artificial intelligence on the media industry.
If the cost of content creation goes to zero, thanks to ChatGPT and other generative AI systems, “that means everybody will be affected”, Weiss says.
“We need to ask ourselves, what’s our role in the future? What do we do as a media industry in an age where the computer can create anything?”
Weiss also describes what his company learned in an experiment that used AI to create a food magazine and why he believes that “in an age of infinite choice, curation is key.”
Watch the video to find out why the Burda CEO remains optimistic about the future of media companies that build strong brands and curate high-quality content.