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DLD Video
Meat the Future: Plant-Based Food
Hunger and malnutrition remain an enormous problem, with one in four people globally facing insecurites about their food supply. “By 2050, we will need two planets to feed our entire population”, said Lior Shalev, CEO and co-founder of SimpliiGood. His startup produces food rich in protein, vitamins and minerals based on an algae named Spirulina.
Rich in vitamins, iron, calcium, “Spirulina takes care of you and takes care of the environment”, Shalev said. SimpliiGood produces Spirulina by growing the algae in pools. In addressing the need for meat alternatives, Spiurlina is “one of the best alternative proteins that we can have,” Shalev observed.
For more on plant-based meat alternatives and the future of food, see our in-depth article with additional DLD videos.
Lior Shalev
SimpliiGood
Lior Shalev is the CEO and co-founder of SimpliiGood, an agritech startup that grows fresh spirulina – a micro algae – as a sustainable food source and plant-based protein. Lior is also the founder of Infogan, an ed-tech company, and has invested several startups that combine technology with social commitment from agri-tech and digital health to IoT and water supply.
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