There’s a lot of noise around us – distractions of all sorts that can be found wherever people make judgments and decisions. Too often, individuals and organizations ignore this. They show “noise neglect”, as Nobel Prize Laureate Daniel Kahneman and his co-authors Olivier Sibony and Cass R. Sunstein argue. In their new book Noise – A Flaw in Human Judgment they show how noise can lead to errors in many fields, including medicine, law, public health, economic forecasting, food safety, management and human resources. In this DLD talk, moderated by John Brockman, the authors discuss simple remedies that we can all use to reduce both noise and bias in order to make far better decisions.
Cass R. Sunstein is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. Prof. Sunstein has advised officials at the United Nations, the European Commission, the World Bank, and many nations on issues of law and public policy.