The Lost Art of Connecting
In times of social distancing, we all miss face-to-face meetings with friends, colleagues and business associates. In her latest book, The Lost Art of Connecting, communications expert Susan McPherson argues that this is just the tip of the iceberg. The pandemic has only escalated an enduring feeling of disconnection.
While we all have large networks on social media and business platforms, real connection and long-lasting, meaningful relationships remain rare and exclusive – especially in a business context. In this DLD Sync session, Susan discussed with DLD’s Founder and Connector-in-Chief, Steffi Czerny, what the key elements for forging real relationships are, and why they are important not just in our current situation but for our success in business and life as well.
Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.
Steffi Czerny is Managing Director of DLD Media and co-founder of the DLD Conference as well as its global spin-offs. Steffi was identified as number 30 of The 2015 Wired 100 and has also been chosen as one of the 50 most inspiring women in European tech in 2015 by inspiring50.com for her success in bringing the international digital elite together at DLD.