DLD Sync
The Lost Art of Connecting
In times of social distancing, we all miss face-to-face meetings with friends, colleagues and business associates. In her latest book, The Lost Art of Connecting, communications expert Susan McPherson argues that this is just the tip of the iceberg. The pandemic has only escalated an enduring feeling of disconnection.
While we all have large networks on social media and business platforms, real connection and long-lasting, meaningful relationships remain rare and exclusive – especially in a business context. In this DLD Sync session, Susan discussed with DLD’s Founder and Connector-in-Chief, Steffi Czerny, what the key elements for forging real relationships are, and why they are important not just in our current situation but for our success in business and life as well.
Susan McPherson
McPherson Strategies
Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.
Steffi Czerny
DLD Media
Steffi Czerny is co-founder and co-CEO of the DLD Conference as well as its global spin-offs, establishing DLD as “one of Europe’s most important innovation conferences”, according to The Economist. An accomplished leader, Steffi Czerny has repeatedly been ranked amongst the 100 Most Influential Women in German Business by Manager Magazin as well as the daily business paper Handelsblatt.
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