Diana Verde Nieto, Positive Luxury, Bettina Fetzer, Mercedes

Video

Sync Scroll

The easy way to rediscover your favorite moments of the talk.
Time Topic
0:05 Introduction by Steffi Czerny
4:55 Female leadership
8:05 Defining “positive luxury”
09:00 Collectively making an impact
10:00 Diversity and sustainability are key: “We’re in the midst of a huge transformation”
13:05 The role of luxury brands in changing consumption habits
15:40 “It’s a responsibility to be sustainable.”
17:20 The idea behind “She’s Mercedes”
19:45 What do women expect from car brands?
23:10 Luxury as part of a customer experience ecosystem
26:50 No greenwashing please: how certification brings transparency to the luxury industry
29:25 Sustainability efforts at Mercedes-Benz
33:45 How can sustainability become sexy?
38:20 “Generation Less” cuts across all age groups
42:45 The increasing impact of young consumers
46:15 Is “going electric” really the best strategy for the car industry?
53:25 Finding luxury in a cup of coffee

More DLD Sync

Sir Ronald Cohen
Technology now enables us to measure and cost the impact on people and planet that companies create through their products, employment and operations. Sir Ronald Cohen is a pioneering philanthropist, venture capitalist, private equity investor, and social innovator, who is driving forward…
Watch
Rachel Botsman, Oxford University, webinar, Karsten Lemm expert, video
A loss of trust in institutions is affecting our beliefs, but why is this happening? We’ve all been there, the moment you find yourself considering, if even for a split second, that a conspiracy theory might just be possible. In this conversation with Rachel Botsman,…
Watch
magnifiercrosschevron-downchevron-rightmenu-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram