Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.
The Lost Art of Connecting
While we all have large networks on social media and business platforms, real connection and long-lasting, meaningful relationships remain rare and exclusive – especially in a business context. In this DLD Sync session, Susan discussed with DLD’s Founder and Connector-in-Chief, Steffi Czerny, what the key elements for forging real relationships are.More