Moran Cerf

Moran Cerf, researcher at the Kellogg School of Management, Northwestern University

Kellogg School of Management/Northwestern University

Moran Cerf is a neuroscientist and business professor at the Kellogg School of Management and the neuroscience program at Northwestern University. He uses neuroscience to understand the underlying mechanisms of our psychology, behavior change, emotion, decision making, and dreams.

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Moran Cerf, NYU Stern School of Business, gives a talk about psychology and human attention at DLD Munich

Things That A Human Brain Has A Hard Time Thinking About

Humans may think they’re excellent decision makers but how good are we really at evaluating risk and coming to the right conclusion? In this DLD talk, neurologist Moran Cerf shows that the human brain is deeply flawed when it’s tasked with making rational decisions – especially under pressure. Cerf’s key example concerns nuclear weapons. Before…