Moran Cerf
Kellogg School of Management/Northwestern University
Moran Cerf is a neuroscientist and business professor at the Kellogg School of Management and the neuroscience program at Northwestern University. He uses neuroscience to understand the underlying mechanisms of our psychology, behavior change, emotion, decision making, and dreams.
Videos
The Future of Well-Being
Well-being, both mental and physical, are the most precious qualities in life we have. Because if you’re not well, it doesn’t matter whether you get a promition, create the next unicorn or even win a Nobel prize. This expert panel with Sumayya Vally (Counterspace), Jeanne de Kroon (Zazi Vintage), Nina Gualinga (Indigenous Rights Activist) and…
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Things That A Human Brain Has A Hard Time Thinking About
Humans may think they’re excellent decision makers but how good are we really at evaluating risk and coming to the right conclusion? In this DLD talk, neurologist Moran Cerf shows that the human brain is deeply flawed when it’s tasked with making rational decisions – especially under pressure. Cerf’s key example concerns nuclear weapons. Before…
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