Bettina Fetzer

Bettina Fetzer, Mercedes-Benz

Mercedes-Benz AG

Bettina Fetzer is Vice President Communications & Marketing at Mercedes-Benz AG. Her tasks include the global conception, implementation and management of communications measures and marketing strategies. She holds a degree in Business Administration and has held various positions in the company since 2004.


Diana Verde Nieto, Positive Luxury, Bettina Fetzer, Mercedes

Positive Luxury: How To Make Sustainability Desirable?

In this DLD Sync session, Diana Verde Nieto, CEO & Co-Founder of Positive Luxury, and Bettina Fetzer, Vice President Communications & Marketing at Mercedes-Benz AG, discuss how the role of luxury is evolving with regard to sustainability and social responsibility.
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