Bettina Fetzer is Vice President Communications & Marketing at Mercedes-Benz AG. Her tasks include the global conception, implementation and management of communications measures and marketing strategies. She holds a degree in Business Administration and has held various positions in the company since 2004.
Positive Luxury: How To Make Sustainability Desirable?
In this DLD Sync session, Diana Verde Nieto, CEO & Co-Founder of Positive Luxury, and Bettina Fetzer, Vice President Communications & Marketing at Mercedes-Benz AG, discuss how the role of luxury is evolving with regard to sustainability and social responsibility.More